COPY/CONTENT – HOVIS INSTAGRAM

Challenge: Kick-start the brand Instagram channel using always-on content, with the aim of increasing share of voice amongst women.

Here are some examples of posts I wrote and ideated for the Hovis Instagram page. My content ranged from occasion posts (Easter), to recipes inspired by various usage occasions. I looked at new ways to inspire usage that wasn’t overly ‘promotional’ but more incorporating recipes into aesthetically pleasing, inspirational posts.

1.

When the house is full of Easter eggs, but you’re dipping into something tastier. 😍

2.

Working out = working up an appetite. Double tap if this tasty post-workout meal is a bit of you! 😜💪⠀

3.

As we ‘spring’ into salad season, ’lettuce’ remember that the best part is always the crunchy croutons! 👏⠀

1.

😅 5 hours later and we’ve FINALLY mastered this yoga pose. At #Hovis, we call this the…’Upside-Down-Sandwich-Stack’. 🙏🍞😁 Happy #InternationalYogaDay!